Why CEOs Should Care About Software Deployments

Oct 28, 2016 by Isaac Mosquera

Software deployments have historically been seen as a technical activity that “the engineers will handle” but as software permeates everything around us, your software (and its deployments) directly impact your relationship with your customers in growing ways.

In April 2015, a major airline made a bad deployment to iPads that contained airport terminal maps, resulting in planes full of passengers being grounded for over 5 hours – causing heartache and frustration for thousands of passengers. In the past, this was never an issue — pilots used to carry log books containing physical maps. In July 2015, a software glitch took down trading for an entire day at a major stock exchange, costing millions of dollars in the process. Your software increasingly defines your relationship with your customers and your software deployments must now be tied directly to business-level metrics, since they are now impacting those metrics and breaking customer trust in expensive ways when they fail.

We now know that “39% of e-retailers claimed they lost money last year due to performance or stability problems,” according to one study. The impact of poor deployments or unexpected changes in customer relationships are costing millions of dollars in lost opportunity to the Fortune 500.

The most advanced technology companies like Netflix, Google, Facebook, and others use deployment methods like phased or canary deployments. This adds a layer of sophistication to the deployment but require intelligence & decisioning to define what makes a “good” deployment. Fortunately, the data required to understand your relationship with your customer already exists within your company. Data sources like Salesforce, Google Analytics, and Mixpanel contain a wealth of knowledge about your users behaviors. Additionally, there are data sources like New Relic and Datadog that monitor application and system-level metrics. When used in tandem, you can paint a much clearer picture on what a good vs bad deployment looks like, and rollback the bad ones before they harm your business.

To take full advantage of this data, automation is required. Today, most applications send alerts only when a human-defined threshold is reached for a specific metric. By then, it’s too late – your customer’s experience with your product has already been damaged because most deployments are an all-or-nothing process (i.e. deployed to 100% of the customer-base). Additionally, this is bad for the culture of the engineering team. If the deployment is bad, this leaves the operations team in “fire drill” mode, scrambling to figure out what happened resulting in engineers pointing fingers and redirecting blame.

Armory’s vision is to stop bad deployments before they happen. Modern software applications require a sophisticated deployment system. If you’d like to learn more about how to make software a core competency, contact us.

Learn More

Recently Published Posts

3 Common Spinnaker Challenges (and Easy Ways to Solve Them)

Sep 27, 2022

Spinnaker is the most powerful continuous delivery tool on the market.  DevOps engineers and developers recognize this power and are looking to use Spinnaker as a foundational tool in their Continuous Integration and Continuous Delivery (CI/CD) process for hybrid and multi-cloud deployments. Such a powerful, expansive open source tool needs expertise within your organization to […]

Read more

Streamline Advanced Kubernetes Deployments from GitHub Actions with New Armory Service

Sep 23, 2022

Today, Armory is excited to announce the availability of the GitHub Action for Armory Continuous Deployment-as-a-Service. GitHub is where developers shape the future of software. After a developer writes and tests their code in GitHub, it must be deployed. Armory’s GitHub Action for Continuous Deployment-as-a-Service extends the best-in-class deployment capabilities to Kubernetes. CD-as-a-Service enables declarative […]

Read more

When everyone is facing the same headwind, go on the offensive

Sep 12, 2022

Call me Pollyanna, but what a great time to be a Platform or DevOps engineer. If you’re working in a public company, the S&P is off ~20% year over year, so the value of your RSUs has wilted. If you’re working in a private company, venture funding and M&A velocity are anemic, making expansion capital […]

Read more